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Amazon Work

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Graphic Design

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Illustration

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Contact

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hello,
my name is david.

I’m a graphic designer and illustrator specializing in branding, identity, marketing and visual problem-solving.


Some companies I’ve worked for include:

Work Station

Recently

at Amazon...

I worked for Amazon Web Services as the lead graphic designer in charge of the Training and Certification branch of the business. There, I creating branded marketing materials to sell instructional content and credentials for Amazon's cloud computing platform and services.

 

... guided the company through 2 rebrandings ...

... and oversaw numerous design campaigns.
 

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Slide to see before and after rebranding

re:Invent 2017 Certification Theme

Every year, thousands of tech professionals go to Las Vegas to participate in re:Invent, AWS’s largest tech summit. Those who hold AWS Certifications are given unique merchandise themed for that year. In 2017, I was tasked with creating a cohesive theme to drive interest in AWS Training and Certification and create a lasting impression.

I built a retro role-playing game video game design structure inspired from old Final Fantasy games. It remains as the highest customer engagement campaign AWS T&C has ever run to this day. Assets included posters, postcards, stickers, animations, interactive web-based games, textile design, brochures, t-shirts, and more.

AWS re:Invent RPG Animation
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Custom animation emulating classic RPG sprites showing a map navigation and battle sequence
AWS re:Invent 2017 Strategy Guide Cover
AWS re:Invent 2017 Strategy Guide Cover

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AWS re:Invent 2017 Strategy Guide Page 1
AWS re:Invent 2017 Strategy Guide Page 1

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AWS re:Invent 2017 Strategy Guide Page 3
AWS re:Invent 2017 Strategy Guide Page 3

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AWS re:Invent 2017 Strategy Guide Cover
AWS re:Invent 2017 Strategy Guide Cover

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Stylized "Strategy Guide" brochure

re:Invent 2019 Certification Theme

Two years later, I was once again asked to develop a theme for re:Invent 2017. This time, however, I was limited to only one asset for distribution due to  budget constraints. I conceptualized a new mascot character and produced “TraCer” the Training and Certification robot for t-shirt, stickers, and digital usage at the Certification lounge.

Here's a few additional Amazon designs for the road ...

Want to see more? Check out these pages: