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AWS re:Invent Certification Lounge Themes

Every year, thousands of tech professionals go to Las Vegas to participate in re:Invent, AWS’s largest tech summit. Those who hold AWS Certifications are given unique merchandise themed for that year. In 2017, I was tasked with creating a cohesive theme to drive interest in AWS Training and Certification and create a lasting impression.

I built a retro role-playing game video game design structure inspired from old SNES Final Fantasy games. Each certification corresponded to a unique RPG class and gamified under a quest structure within the official strategy guide. It remains as the highest customer engagement campaign AWS T&C has ever run to this day. Assets included posters, postcards, stickers, animations, interactive web-based games, textile design, brochures, t-shirts, and more.

2017 - 8-Bit Retro RPG


Two years later, I was once again asked to develop a theme for re:Invent 2017. This time, however, I was limited to only one asset for distribution due to  budget constraints. I conceptualized a new mascot character and produced “TraCer” the Training and Certification robot for t-shirt, stickers, and digital usage at the Certification lounge.


2019 - TraCer Robot Mascot


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