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TuSimple Inc
L4 Autonomous Trucking Brand

TuSimple is a autonomous driving technology company headquartered in San Diego developing commercial-ready, artificial intelligence driving solutions for long-haul heavy-duty trucks. As their senior graphic designer, I implemented a top-down marketing brand strategy from scratch and integrated a dynamic design process to deliver on weekly marketing objectives.

Over my tenure there, I executed over a dozen thematic marketing social media campaigns, project managed design agency relations, developed interactive website landing page interfaces, mapped print designs for technology conferences, and branded documentary video productions with motion graphics.

The clean yet eye-catching color pairing of the brand represent the elegant potency behind their technology and paired nicely with the intricate topographical pattern to portray technological sophistication and a focus on the environment.

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Swiss Cheese Model Diagram

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