Amazon Web Services
Training & Certification Product Marketing

OVERVIEW

As the lead graphic designer for the Amazon Web Services Training & Certification Product Marketing Team, my role was to develop and manage a cohesive sub-brand under the AWS brand ecosystem that showcased on the newly-launched proprietary AWS learning platform that trained users on how to use AWS services and features, with the ultimate goal of seeking AWS Certification as an industry credential.

Not only did I develop thousands of brand assets, (such as e-mail banners, website layouts, promotional items, event posters, web UI designs, interactive e-book, paid social advertisements, infographics and motion graphics) but I built a brand strategy and design process and repository to distribute them across the organization. This includes a complete redesign that was necessary when Amazon wanted to introduce the Amazon "smile" element to all its sub-brands.

BRAND DIRECTION

Vibrant Color Backdrops

Cascading Isometric Cubes

Learner Focused Design Imagery

Clean Flowing Icons and Text

Playful Friendly Stylization

I worked closely with the parent AWS brand to differentiate Training & Certification as it's own visual language but that fits within the greater ecosystem. Besides a focus on colorful teal, purple, and pink colors, we shout our own library of learner-focused photography for a human-centric design. We consistently utilized the cube shape as an abstraction of the multi-faceted and modular technology within AWS's every-growing array of products and services. With more and more representations of learning modules and classes, this brand was intended to encourage a continuous and prestigious learning journey from discovery to professional expertise, with guidance along every step of the way.