Alice Daily Brand Package

Alice Daily is a lifestyle brand for cannabis and CBD products aimed at a feminine audience. The brand is based on Lewis Carrol’s “Into the Looking Glass” and needed an elegant and clean branding design with an analogous color palette.

Through some extensive explorations, I landed on a simplistic, shape-driven, 3-color logo using modern and muted colors. Within my branding package, I delivered:
■ Brand Pillars and Structural
■ Multiple logos versions for different backgrounds and orientations
■ Accessibility tested brand color palette for print and web content
■ Webkit enabled fonts with prescriptive usage
■ Iconography package for web usage
■ Webpage wireframes and mockups

Check out my Graphic Design page for more examples of branding packages I offer.